การพัฒนากระบวนการเรียนรู้การบริหารจัดการที่ดีและการออกแบบผลิตภัณฑ์ของวิสาหกิจ ชุมชนเขตธนบุรีโดยชุมชนมีส่วนร่วมเพื่อเสริมสร้างความเข้มแข็งของเศรษฐกิจชุมชนอย่างยั่งยืน ตามปรัชญาเศรษฐกิจพอเพียง

Abstract

The objectives were to study 1) the conditions and factors of management and product design of community enterprise in Dhonburi District 2) to develop the learning process of good management by community participation for enhancing the strength of sustainable community economy based on the philosophy of sufficiency economy 3) to develop the learning process of product design by case study, which are Bo-din folk cake community enterprise and Palm Leafed-Fish shaped Ornament community enterprise. As the result of this research included the following: 1. The conditions of management of community enterprise are local wisdom, value and belief of religion and culture style,social network, and simple living in sufficient economy. For the finance, there is no system at present. The marketing has been performed at the places that the products are displayed and the personnel are descended within the families. The promote factors are local wisdom, the relations in group and community, 2.The development of learning process in good management had been done according to these steps: 1) Planning2) Act and Observe 3) Reflect in 4 dimension of management: production, marketing, finance, and personnel starting from the analysis of needs, study of sufficient economy, workshop in finance, marketing and promote business heirs. The community enterprise had developed their product by decorate the image of their product better designs. Both groups have kept their account books of income and expense systematically and continuously. The sale channels have been increased by online media and their business descendants joined together in development and descending the businesses. 3. The development of learning process of product design has product analysis, training on the design of product image, action of design the package and symbol, create visual arts and identities for product, communication on the story, background, value of culture and lifestyle in the brand symbol and packaging.